We’ve been hard at work improving and adding to our Marketing functionality in Mojo. A few months ago we announced the addition of marketing letters,Read more
Remember that famous “You Had Me at Hello” scene in that Tom Cruise and Renee Zellweger movie, “Jerry Maguire?” It turns out thatRead more
What are you afraid of? Everybody’s scared of something. The fear of heights is called Acrophobia. Fear of spiders is called Arachnophobia. The irrational fearRead more
Prospecting is prospecting. Leads are leads. Cold calls are cold calls. So when veteran independent insurance broker John Petrowski recently decided to take a 180-degreeRead more
We are excited to announce the release of our latest product, the single-line Mojo Dialer. Based on our industry leading multi-line dialer platform, the newRead more
So Jose Canseco, the man who brought disgrace (and honesty) to professional baseball and himself with the steroids scandal, was supposed to fight fellow tarnishedRead more
Most Salespeople operate under the premise that “I treat everyone the way I would like to be treated”. It’s an excellent measuring stick when offering greatRead more
It might seem lonely on the phone sometimes, but you are not alone. Representing over 1,000 sales agents, the Independent Health Insurance Agent Association (IHIAA)Read more
Over the years, Utah’s Ethan Selph has sold satellite dishes, cable TV packages, security systems, water filters and prepaid legal services on the phone.
Today, he’s one of the rising stars in the health insurance industry, sharing advice to other sales people how to maximize their chat time. To Selph, it doesn’t matter what you are selling as long as you don’t come across as the stereotypical sales guy.
“Don’t sound like a total marketer,” he suggests. “I don’t even mention the name of my company. I say, ‘Hey, it’s Ethan’ instead of trying to come across as some big corporation. I try to sound like the Joe down the street.”
Another tip to project confidence: Don’t think of yourself as “bothering” or “interrupting” the people on your prospect list.Read more
The Federal Trade Commission is suing three companies that have been making automated recorded phone calls to sell “worthless” credit card interest reduction programs, chargingRead more
Deserved or not — and we think NOT — the telemarketing professional is burdened with many negative stereotypes. Particularly the image of the telemarketer asRead more