Business history is filled with products that were invented for one purpose and wind up solving problems in a second unexpected area. Listerine mouthwash, for example, was originally envisioned as an antiseptic treatment for cuts and scratches. Coca-Cola was meant to treat headaches and anxiety. And believe it or not, the colorful children’s modeling clay, Play-Doh, was intended to be…
British writer Charles Caleb Colton probably never imagined that he would be most remembered for his line, “Imitation is the sincerest form of flattery.” Ironically, when the quote is imitated, flattery often is referred to as the HIGHEST form or the BEST form. In any case, we disagree with the premise. The Mojo Dialer is more than a sum of…
As far as real estate landmarks go, this Bethesda, Maryland home is a winner. This unique 4-bedroom home with high beamed ceilings and an in-law apartment has more nicknames than the roster of a professional sports team. Locals alternately call it the “Mushroom House,” “Flintstones House,” “Hobbit House,” “Blob House” and “Smurf House.” Based on a quick glimpse at the…
Lead Follow-up is king. Over the years we’ve found one golden rule to be true: lead follow-up is king, especially real estate lead follow-up. When people start prospecting with Mojo, they have one goal: pitch as many people as they can during their prospecting time, and that is exactly what Mojo does for them. What most people don’t think about,…
Ten years ago, finishing up his service with the U.S. Marines and marrying his longtime girlfriend, Brian Kurtz was searching for the next phase of his career. He tried selling furniture, selling used cars and got his real estate license to partake in the “wicked stressful” practice of flipping houses in Metro Detroit. Feeling like he had no direction, he…
Remember that famous “You Had Me at Hello” scene in that Tom Cruise and Renee Zellweger movie, “Jerry Maguire?” It turns out that those lovebirds were unintentionally sharing critical advice to real estate agents who depend on prospecting for new clients. A new study by Glasgow University in Scotland and Princeton University has determined that it takes only 500 milliseconds…
Sci-fi technology that rivals the efficiency of the Mojo Real Estate dialer. It sounds like something out of a fairy tale: A magic machine can take a drawing of anything and create a real version of it at the press of a button. 3D printers, of course, are no fantasy. They’re being used today to create prototypes of toys, machine…
When you find a professional you like and trust, why go anywhere else? Noting that many people have a family doctor and a family dentist who get to know them over the years, Century 21’s William May asserts that it is time for clients to think of their real estate agents in the same way. “Having a family Realtor makes…
If you’re a successful real estate agent — or on your way — you probably treat all your prospects and clients like celebrities. But admit it: Wouldn’t it be fun to occasionally help a famous client sell their home? For starters, check out baseball star Randy Johnson’s palatial three-story Mediterranean-style home in Arizona, where he helped lead the Diamondbacks to…
