Brevard County boasts some of Florida’s most scenic coastlines. (Courtesy of WeKnowBrevardHomes.com) By Bob Montgomery Like many top-notch real estate agents, Florida’s Brad Kuhns can rattle off his real estate prospecting statistics as quickly as a baseball fan who’s memorized their favorite player’s batting average or ERA. But there’s one number that stands above the rest: 100%. That’s how many…
Send Prospecting Letters from the Mojo Dialer We’ve always advocated for the active marketing approach – promoting real conversations with real people. While we know passive marketing strategies can work, proof’s in the pudding having conversations with prospects can reliably yield better results than print, social media and the like. That being said, there can certainly be a synergy between…
Auto-dial your Boomtown leads with the Mojo Dialing system. In the buyer-led Real Estate world, one company stands out from the pack, and Boomtown is that company. They have been perfecting their CRM and predictive lead scoring longer than anyone and have a huge, raving fan base to prove it. When they called and asked us about integrating our platforms…
Four years ago, Realtor Colton Lindsay started recording himself while prospecting and posted the videos to YouTube, thinking sellers would be clambering to see him in action. “And the reality is, sellers don’t give a crap,” Lindsay says laughing. “They just don’t care. But what it did was it created this following of Realtors I now have.” Proving he truly…
Business history is filled with products that were invented for one purpose and wind up solving problems in a second unexpected area. Listerine mouthwash, for example, was originally envisioned as an antiseptic treatment for cuts and scratches. Coca-Cola was meant to treat headaches and anxiety. And believe it or not, the colorful children’s modeling clay, Play-Doh, was intended to be…
Lead Follow-up is king. Over the years we’ve found one golden rule to be true: lead follow-up is king, especially real estate lead follow-up. When people start prospecting with Mojo, they have one goal: pitch as many people as they can during their prospecting time, and that is exactly what Mojo does for them. What most people don’t think about,…
Ten years ago, finishing up his service with the U.S. Marines and marrying his longtime girlfriend, Brian Kurtz was searching for the next phase of his career. He tried selling furniture, selling used cars and got his real estate license to partake in the “wicked stressful” practice of flipping houses in Metro Detroit. Feeling like he had no direction, he…
When you find a professional you like and trust, why go anywhere else? Noting that many people have a family doctor and a family dentist who get to know them over the years, Century 21’s William May asserts that it is time for clients to think of their real estate agents in the same way. “Having a family Realtor makes…
If you’re a successful real estate agent, or on your way to becoming one, you probably treat all your prospects and clients like celebrities. But admit it: Wouldn’t it be fun to occasionally help a famous client sell their home? For starters, check out baseball star Randy Johnson’s palatial three-story Mediterranean-style home in Arizona, where he helped lead the Diamondbacks…
