Business history is filled with products that were invented for one purpose and wind up solving problems in a second unexpected area. Listerine mouthwash, for example, was originally envisioned as an antiseptic treatment for cuts and scratches. Coca-Cola was meant to treat headaches and anxiety. And believe it or not, the colorful children’s modeling clay, Play-Doh, was intended to be…
Lead Follow-up is king. Over the years we’ve found one golden rule to be true: lead follow-up is king, especially real estate lead follow-up. When people start prospecting with Mojo, they have one goal: pitch as many people as they can during their prospecting time, and that is exactly what Mojo does for them. What most people don’t think about,…
Ten years ago, finishing up his service with the U.S. Marines and marrying his longtime girlfriend, Brian Kurtz was searching for the next phase of his career. He tried selling furniture, selling used cars and got his real estate license to partake in the “wicked stressful” practice of flipping houses in Metro Detroit. Feeling like he had no direction, he…
When you find a professional you like and trust, why go anywhere else? Noting that many people have a family doctor and a family dentist who get to know them over the years, Century 21’s William May asserts that it is time for clients to think of their real estate agents in the same way. “Having a family Realtor makes…
If you’re a successful real estate agent — or on your way — you probably treat all your prospects and clients like celebrities. But admit it: Wouldn’t it be fun to occasionally help a famous client sell their home? For starters, check out baseball star Randy Johnson’s palatial three-story Mediterranean-style home in Arizona, where he helped lead the Diamondbacks to…
If South Florida real estate agent Lee Rosa sounds overly dramatic about his Real Estate Dialer, you’ll have to forgive him. He still vividly recalls the clumsy days of dialing prospects by hand.
“You know that scene in ‘Pulp Fiction’ where they open the suitcase and there’s a shining bright light? Well, Mojo spoke to me. Everything came together at that moment,” recalls Rosa, of RGT Real Estate Services, a Keller Williams affiliate serving Broward, Dade and Palm Beach counties. “When I first started, I used to have two phone lines with two headsets and I’d cross names off my list with different color highlighters in each hand.”
How New York’s Ray Cooper minimizes stress and maintains his edge in an ultra-competitive real estate market When you know what you want, you don’t achieve it sitting down. That’s the philosophy of Long Island real estate broker Ray Cooper, of Ray Cooper Realty, who keeps up his frenetic sales pace with the help of a treadmill desk. “It’s hard…
Overcoming Call Reluctance As strange as it sounds, when Georgia real estate agent Allen Smith first tried prospecting, he refused to pick up the phone. “I’ve never met a stranger face to face,” says Allen, who joined the Keller Williams West Cobb office (suburban Atlanta) last November. “I’ll strike up a conversation with anyone. Most of my leads came from…
Don’t be surprised when you are watching the Oscars or Golden Globes next year if Mojo winds up scoring one of those gleaming statues. We’ve already bought our tuxes and designer gowns. OK, so maybe we’re not expecting to beat out Disney Pixar, but we ARE now in the animated movie business. To celebrate the launch of Next Generation Mojo,…
