How Real Estate Email Marketing Lands More Listings

When it comes to Real Estate prospecting, email marketing remains one of the most effective and overlooked strategies for getting new listings. While phone prospecting is still king, email let’s you deliver value before ever picking up the phone, and when used right, it can warm up your conversations, build trust, and set you more appointments.

Why Email Outperforms Texting for Real Estate Prospecting

Let’s get one thing straight: Texting may be fast, but email is trusted.

Text Messages are often seen as invasive, especially when they hit a homeowner’s personal phone out of the blue. Heck in some markets, you might be the 20th message that day – put that in perspective. With spam filters tightening and heavy regulations around SMS, agents now need express written consent to text someone. Violations can come with hefty fines and damage to your brand reputation.

Real estate email marketing, on the other hand, is far less restricted and more flexible, especially when you’re prospecting expired listings, FSBOs, or homeowners from your Neighborhood Search generated lists. When done right, email feels like helpful, professional out reach, not an annoyance or disruption. From delivering market updates to personalized items of value, email is powerful.

Realtors Are Busy – Mojo Makes Email Simple

Let’s be real: Most agents don’t have time to write custom, engaging emails for every prospect on their list. You’re juggling open houses, appointments, contracts, and a hundred other daily tasks.

That’s why Mojo includes AI-tools to create templates that are professionally written and proven to get results. Whether you’re following up after a voicemail, introducing yourself to a new expired, or sending a comparative market analysis, Mojo makes it effortless to send the right message at the right time, with just a few clicks.

You can customize these emails or send them as-is, allowing you to stay personal and professional without spending hours writing copy.

Drip Email Campaigns Triggered Automatically with Mojo Action Plans

One of Mojo’s most powerful automation tools is Action Plans, and here’s why that matters for email marketing:

Imagine this: Every morning, new daily expired listings populate your Mojo account. Instead of manually sending emails or reminding yourself to follow up, Mojo’s drip email campaigns can automatically trigger the moment a new record hits your database.

That means:

• A pre-warm-up email goes out instantly to introduce yourself and build trust
• Your message hits the homeowner’s inbox before you even call
• You’re top of mind before the first ring

This kind of automation not only saves you time, it dramatically improves your connection rate and listing conversion potential.

Action Plans are pretty cool, in fact, thousands of realtors are using them daily to automate their touches. They schedule their drip email, follow-up calls, tasks and much more, ensuring no touch point falls through the cracks. You can check out more about Action Plans by reading this article.

Email Before and After the Call – A winning Combo

Pre- Call email: Softening the Cold Call

Before dialing, you can send a quick, professional email introducing yourself and giving a reason to take your call. Mojo makes this easy with one-off emails sent directly from the platform. No tab-switching. No wasted time.

Subject lines like:

• “Quick question about your property…”
• “Thinking about selling? Here’s what your neighbors got.”

…can dramatically increase your chances of a conversation.

Post-Call Email: Keep the Momentum

Based on your call outcome, Mojo lets you send follow-up emails tailored to the conversation:

• Didn’t pick up? Send a “Sorry I missed you” message.
• Mild interest? Share a home value estimate or a local market report.
• Hot lead? Send appointment confirmation and next steps.

With Mojo, emails can be automatically triggered based on the result of each call, a huge time-saver and consistency booster for your follow-up.

Drip Campaigns That Work While You Work

You’re busy selling homes. Let Mojo keep you top of mind with drip email campaigns that continue building rapport even when you’re not on the phone.

Here’s how agents use them:

• Educate sellers on market trends
• Provide home value updates quarterly
• Showcase successful listings and testimonials
• Offer guides like “5 Things to Know Before Listing Your Home”

Whether you’re targeting FSBOs, absentee owners, probate leads, or your sphere, these campaigns nurture leads until they’re ready to list.

The Mojo Advantage: All-in-One Real Estate Email Marketing + Dialing System

Here’s what makes Mojo the most powerful platform for phone based and email-driven real estate prospecting:

• Leads with email addresses
• CRM tools to organize and group prospects based on lead type or outcome
• AI-generated email templates ready to send in seconds
• Action Plans that auto-trigger drip campaigns when new leads are added
• Power Dialer and Click-to-Call tools to reach more homeowners faster
• Automated email follow-up based on call results
• Pre-call and post-call messaging made effortless

Whether you’re targeting expireds, FSBOs, or farming a neighborhood, Mojo combines email + dialing + data into one streamlined platform designed to get you more listings.

Best Email Tips for Real Estate Agents Using Mojo

To get the most out of your email marketing, keep these proven tactics in mind:

• Use Mojo’s built-in AI email templates to save time and stay professional
• Personalize emails with names, property details, and market-specific info
• Avoid spammy words and unnecessary attachments
• Send emails before and after calls to warm up leads and stay top of mind
• Use Action Plans and Drip Campaigns to automate your long-term follow-up

Final Thoughts: Email is Your Competitive Edge

While other agents are relying solely on cold calls or taking risky shortcuts with text messaging, you can build trust and win listings with smart, automated emails.

With Mojo, you have everything you need:

• The leads
• The templates
• The automation
• The dialer
• The CRM

You don’t need a separate email platform or marketing software. Mojo does it all, and does it seamlessly.

If you’re serious about getting listings with the Mojo Dialer, it’s time to let email marketing work for you, before, during, and after every call.

Ready to put your email strategy on autopilot?

Sign up now to unlock AI-powered email templates, instant drip campaigns, and the smartest dialer in real estate.