How to hang tough on cold calls like a boxer
Brockton, Massachusetts calls itself the “City of Champions” because it was the home of boxing greats Rocky Marciano and Marvin Hagler. It’s also the turf of Keller Williams real estate...
After 18 years with Mojo, I’ve witnessed countless changes in real estate marketing strategies. While digital tactics come and go, one thing remains constant: real estate letters continue to drive results when connecting with prospects. In fact, studies show that people open and read 91% of physical mail that reaches their mailboxes (PostGrid, 2024).
I was excited when we first launched letters in Mojo, we seamlessly blended traditional prospecting letters with our powerful dialer system. Even better, recently, we integrated AI-generated marketing letter templates to keep you productive and on-point with your messaging.
The Power of Active + Passive Marketing
We’ve always championed active marketing approaches—having real conversations with real prospects. But there’s undeniable synergy when combining active calling with strategic prospecting letters.
Research shows that about 50% of real estate leads are sourced from cold calling or direct mail marketing . Even more compelling, combining direct mail with email marketing produces better results than either medium alone (Ballpoint Marketing, 2023).
Our data shows agents who prime prospects with letters before calling see up to 20% higher contact rates. That’s why we’ve made sending prospecting letters directly through Mojo incredibly simple.
Three Powerful Ways to Use Mojo’s Letter Feature
1. Just Listed/Just Sold & Circle Prospecting
Download addresses from Mojo’s Neighborhood Search, send personalized letters, then follow up with calls:
“Hello Mrs. Jones, this is Jon Doe from ABC Realty, just following up on the letter I sent. Did you receive it? Great!”
This two-pronged approach significantly increases engagement compared to cold calling alone. Real estate prospecting letters are effective because they offer a personal touch that digital communications often lack, helping to build trust and establish connections with potential clients (Market Leader, 2025).
2. Expired & Off-Market Properties
For leads missing phone information (which happens even with Mojo’s industry-leading data services), letters ensure no opportunity slips through. Our system automatically tracks who’s received letters to prevent duplicates.
When prospects are overwhelmed with competitor calls, a thoughtful letter can be the differentiator that brings them out of their “turtle shell.” Studies indicate that real estate prospecting letters can surpass emails in effectiveness due to their personal touch and attention-grabbing nature (Tom Ferry, 2024).
3. Sphere & Past Client Nurturing
Consistent communication with your database drives referrals. Seasonal letters about home maintenance, market updates, or simple check-ins yield surprising results—especially when personalized with Mojo’s AI-generated content that speaks directly to your contacts.
Premium options like handwritten letters from specialized services typically cost $3.25-$3.75 per letter , but Mojo’s integrated solution makes this approach more affordable and seamless for agents.
How It Works: Simple & Effective
With Mojo’s new letter feature:
- Select recipients from your database
- Choose from AI-generated templates or create custom letters
- Print individually or in bulk, with or without address labels, and on-demand or through Mojo’s Action Plans.
Already have a letter provider? No problem—Mojo likely integrates with them, making your workflow seamless.
After nearly two decades in this industry, I’ve learned that successful real estate marketing requires both consistency and adaptability. While marketing channels evolve, the fundamentals remain: meaningful connections drive business. Mojo’s letter feature gives you another powerful tool to build those connections while saving you valuable time.
What real estate marketing strategies are working best for you? I’d love to hear your experiences combining letters with your calling strategy!
If you’ve been on the fence about using Mojo to increase your listing inventory, the time to join over 25,000 active users is now!
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