Don’t Go Dark: Why Q4 is Your Secret Weapon for Spring Real Estate Listings

Every year around Thanksgiving, we talk to agents who tell us they’re taking it easy until January. Nothing really happens in the Fall anyway, right?

Wrong. Those same agents scramble to catch up while consistent agents are already contracting spring real estate listings and filling their calendars with closings.

Real estate success isn’t built in the moment – it’s built months in advance. If you want a strong start to 2026, smart prospecting starts now for spring real estate listings.

Why Q4 Is the Time to Become the Celebrity in the Household

Most agents disappear right when homeowners are ready to have real conversations. The holidays trigger reflection: “Do we need more space?” “Should we downsize?” “Wouldn’t it be nice to be in a new place by next summer?”

If you’re staying in contact, you’re the name they remember when it’s time to act.

What the Market Is Telling Us

Interest rates are showing signs of improvement. Earlier this year, 30-year mortgage rates peaked above 7%. As of late September, they’ve dropped to around 6.3-6.5%. That’s enough to turn “maybe later” sellers into “let’s explore our options” sellers.

Low inventory still gives sellers a significant advantage in most markets. Despite inventory being up roughly 20% year-over-year, we’re still running 20-30% below normal levels. Your job is showing sellers this opportunity and finding those clients before someone else does.

Stay Top-of-Mind by Being Everywhere They Look

The most successful agents stay connected, visible, and top-of-mind when everyone else checks out. They use tools like Mojo Dialer to talk to more people faster, powering through FSBOs, expireds, and sphere check-ins with efficiency.

Quality lead sources keep their pipeline healthy. Built-in follow-up and touch systems ensure follow-ups actually happen. AI tools help create professional scripts and letters without sounding robotic.

Don’t Forget Your Sphere

Your sphere already knows and trusts you, if they remember you. Holiday touch points are pure gold. Call to check in. Send a quick video. Drop a handwritten note. Not to sell them, but to stay visible.

When someone mentions selling over holiday dinner, you want your name to come up in that conversation. This alone will help you secure 2-5 spring real estate listings, without pressure from your competition.

Start Planting Now For Spring Real Estate Listings

You don’t wait until spring to plant a garden. Don’t wait until January to fill your listing pipeline. Agents who win in spring earn it in fall by staying consistent and showing up where others don’t.

Ready to build the inventory you need for spring? Start prospecting now, not someday. In real estate, the early bird gets the listing.

Build your perfect Mojo Dialer plan today!