Keller Williams agent Ron Ferrara, who sells real estate in the Queens, NY area, remembers when he had a little too much “home” in his home office. Just starting out as a Realtor, following nine unsatisfying years working in the investment banking world, Ferrara downsized in every way he could. He moved back in with his parents and used his…
Real Estate prospecting time is precious, and if you don’t zealously protect that time, there’s no shortage of people who want to take it away from you. That’s why Keller Williams Realtor Jason Morris developed the habit of not looking at his phone or email every morning, when he has a standing appointment with his Mojo Dialer. He sets his…
Remember that famous “You Had Me at Hello” scene in that Tom Cruise and Renee Zellweger movie, “Jerry Maguire?” It turns out that those lovebirds were unintentionally sharing critical advice to real estate agents who depend on prospecting for new clients. A new study by Glasgow University in Scotland and Princeton University has determined that it takes only 500 milliseconds…
What are you afraid of? Everybody’s scared of something. The fear of heights is called Acrophobia. Fear of spiders is called Arachnophobia. The irrational fear of the number 13 is called Triskaidekaphobia. And fear of getting the phone slammed in your face is called “Call Reluctance.” Web designer John Petrowski, owner of The Website Shoppe, has logged countless thousands of…
We wanted to find out if sales people were still using scripts while prospecting by phone. We polled our customers and were surprised by how many of our users were on the fence about using them. We wanted to get to the bottom of why sales people often hesitate to use scripts while prospecting and who better to ask then…
